How to improve your company's online reputation


The internet is a touch away for almost everyone these days.  Google practically lives in people's pockets.  Millennials can’t fathom how we used to find things out before the internet even existed!  


When was the last time that you picked up a copy of the Yellow Pages to look up a service provider or to find out where to buy a particular item?


Just out of interest, how many of you business owners and company directors search for your own companies on the internet?  I do it regularly.  I want to know what the world is saying about my business.  Can people find it easily?  Does the internet let people know what we, at SCRSolutions Ltd, actually do?  And most of all, are our clients happy with our services?  


Basically everything and everyone is online.  If you’re not, then you're missing out on a potentially massive market!  


One key thing that a lot of business owners don’t understand, is how to manage and improve their company’s online reputation.  There’s no point in being online and having customers find you if your online reputation is not very good.  So here’s our special solutions to making sure that you know how to improve your company’s online reputation.  


  1. Do your research - look up your own company often and check for any links to your website or social media sites.  Are they coming from reputable sites?  Do they promote you in a positive light?  How does your online presence compare to your competitors?


  1. Share positive updates regularly - social media is an excellent communication tool.  Use it to share positive aspects of your business with the world and make it work for your business.  Communicate and interact with potential and previous customers as often as possible.  


  1. Delegate the responsibility to staff - your online reputation can take some time to maintain.  But it is important, so delegate some social media responsibilities to staff where possible.  Make sure you have a full Social Media Policy in place first though.  You don’t want to get caught out with a negative post that could result in your company being taken to an employment tribunal!


  1. Restrict negative views where possible - no doubt your employees will have their own social media or blog sites online.  Make sure you set guidance on what they can and can’t post on their own sites about your company and colleagues.  You can also use their personal profiles online to check up on things like reasons for absence.


  1. Deal with any negativity politely - if you do have any negative feedback, make sure you respond in a polite manner.  It doesn’t look good when things become a slagging match between you and an unhappy customer.   Some sites will also allow you to remove a comment, but always try to resolve the issue first.  


There is so much more that you can do to improve your online reputation in this ever evolving world of technology.  Social media is now a mainstay of modern business. According to Social Media Examiner’s 2016 report, 90% of marketers state that social media is important to their businesses, but there is still a perceived lack of control within organisations, that is holding companies back from taking full advantage of these evolving technologies.


If you would like to know more about improving your company’s online reputation and find out how to make social media work for your business, then we have just the workshop for you!  


SCRSolutions Ltd has teamed up with local social media guru, Alan Martin from Chat Marketing, to bring you the most up to date inside info, including details of how to create an effective social media policy, how to avoid the pitfalls of social media at employment tribunals and how to create the perfect online advertising campaign.  

‘How to make social media work for your business’ will show you how to do all this and more.  


Location: SCR Solutions, 23 South Tay Street, Dundee

Date:  13 Jul 2017

Time:  9.00am - 4.00pm

Cost: £130 + VAT

Click here to book your place.  

Published in HR Blog...

Personal IT privacy at work


A recent case regarding privacy at work has been resolved at the European Court of Human Rights (ECtHR).


The case:

The employee was using Yhaoo Messenger during work hours to send and receive personal and professional emails.  This was a direct breach of the company policy which clearly stated that it was strictly forbidden to use computer and other office equipment for personal purposes.  The company followed full investigation and disciplinary procedures and dismissed the employee for failure to comply with company policies.  The employee argued that the company had breached his human rights to privacy.


The ECtHR view:

The ECtHR found that as the employer had been checking on work related activities and subsequently discovered the personal activities, they had not breached the employees’ rights.  However, they did deem it be a proportionate interference.  They also made it very clear that employers do not have the right to access employees personal emails and that policies should be clear on what personal use is allowed and what monitoring will be conducted. 



Following this outcome, employers are urged to review their IT and Social Media policies to ensure they are not in breach of privacy rights.  The policies must clearly state how much personal use is acceptable and what monitoring will be carried out. 


How we can help:

Our dedicated team of HR professionals and employment law experts can quickly review your current policy and update it where required to give you sound peace of mind.  If you don’t have IT and Social Media policies, we can easily create them for you to suit the needs of your business.  Contact us on 01382 250333 to see how we can protect you from future claims. 


The full case can be reviewed here - CASE OF BĂRBULESCU v. ROMANIA


Published in HR Blog...